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The Heart of Change: Real-Life Stories of How People Change Their Organizations

The Heart of Change: Real-Life Stories of How People Change Their Organizations
MSRP: $29.95
Your Price: $19.77
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Manufacturer: Harvard Business Press
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The Heart of Change: Real-Life Stories of How People Change Their Organizations Features

ISBN13: 9781578512546
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional The Heart of Change: Real-Life Stories of How People Change Their Organizations Information

While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions.

Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action.

The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results. Through compelling, real-life stories from people in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change.

While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions.

Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action.

The authors reveal how this appeal to the heart of how change actually happens. Through compelling, real-life stories from people in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change.

Now, Kotter and Cohen say the key lies in making them feel differently.

 

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